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September 2021

CEOletter_August2021_v1-opt1 

As the seasons begin to change from summer to fall here in New England, I am reminded once again that change is inevitable. I think about change quite often – especially about how Rocket has changed over the past 30+ years. What started out as a small start-up operation in Boston back in 1990 has now grown into a global organization with thousands of customers and partners and close to 2,500 Rocketeers – and our journey together is far from complete. 

I am proud of how we continue to grow and evolve, how we continue to prioritize exceptional customer service throughout our evolution, and how we continue to communicate, inspire and unify through these transformations. Change has been core to our corporate DNA since our founding and that ethos has served not only our customers well, but also our partners, Rocketeers and our business overall. Our most recent change, the acquisition of ASG Technologies, is a testament to this, helping us extend the depth and breadth of industry-leading solutions we offer our customers.   

Next month, I’ll be attending and speaking at our premier annual customer event, EVOLVE21. As its name suggests, this year’s agenda promises to deliver interesting insights and real-world examples on the topic of change. The past 18 months have forced us all to embrace new ways of working, new modes of communicating and new ways of connecting with one another. Rocket was no exception. But through all of this, I am proud of the one thing that hasn’t changed: our commitment to one another, and our commitment to you, our customers and partners. 

EVOLVE21 has always been about preparing for the future, and this year is no different – despite how unclear that future may seem after an unpredictable year and a half. Our keynote speakers, futurist Mike Walsh and New York Times bestselling author Josh Linker, will be speaking about how we all can reinvent, innovate and evolve in different ways. We will also hear firsthand from customers and partners about the legendary outcomes that they’ve achieved as they’ve navigated their own change journeys.  

EVOLVE21 will show firsthand how we will be evolving together as one community of Rocketeers, Rocket customers, and Rocket partners. I hope to see you all there. 

Onward and Upwards,


The Times They Are a-Changing by Bob Dylan
was the title track off Dylan’s 1964 album of the same name. He wrote the song to create an anthem of change for the times, and its universal lyrics have rung true throughout the decades.


Man on the Moon by R.E.M
was released as the second single off R.E.M.’s 1992 album, Automatic for the People. The song’s somewhat cryptic lyrics frame questions about life and, of course, the title evokes thoughts of just how far we’ve come.


Line in the Sand by Motorhead
gets right to the point with its opening lyrics, “Evolution is a mystery/Full of change that no one sees.” The 2004 song goes on to say, “Nothing ever stays the same,” – a reminder of the constant change that surrounds us.


Landslide by Fleetwood Mac
was written by Stevie Nicks and first featured on Fleetwood Mac’s 1975 self-titled album. Nicks wrote the song while contemplating change in her own life and how life can feel like a landslide in many ways.


My Life by Billy Joel
from the album 52nd Street explores asserting your independence and going your own way in life—even when it means big changes, like packing up and moving across the country.


One Love by Bob Marley & The Wailers
first recorded in 1965, is a classic call for unity and coming together for everyone’s benefit. Its lyrics are a great reminder of what can be achieved when we work together.