Love Your Data
Data is everywhere.
Data drives decisions.
Data is your competitive weapon.
Think about how much data is generated each day by all of the transactions your business processes. And then think about how much data is generated monitoring and classifying and storing all of that data? And then think about how much data is generated backing up that data, creating copies of that data, and sharing that data? Your organization creates mountains and mountains of data every day – if not every hour, and maybe even every minute.
Isn’t it time to give your data a little more love? As I talk about “love” and “data” to our Rocket community, I find that these themes really resonate.
Let your data participate in the new API economy
We are helping our customers create new applications and services from existing applications. RESTful services are everywhere. But what about the data? Is your data an active participant in the new API economy?
Virtualize your data
By now, everyone is familiar with virtual compute resources. You know the value of freeing your compute resources from the underlying hardware. But what about your data? Do you realize the value in liberating data access from the underlying complexities of your silos?
Collaborate with your data
Data doesn’t exist in a vacuum, and real people need to be able to access and use it. That’s why it’s important to come up with ways to let people share information and work together to drive business value.
“Love” may seem like a funny word for me to use to describe data, but at Rocket it’s the only way to describe how we think. After all, every computer, mobile phone, server and tablet exists for one reason: to get the right data to the right people at the right time in the form that they need. That’s what we’ve done every day for 27 years, and we still love it. At Rocket, we create solutions that put more love into your data every day.
With love in our hearts, here are a few songs that show how we feel about data:
“All You Need Is Love” This iconic Beatles track was televised and seen by more than 400 million people before it was even released. If anything kicked off the 60’s counterculture (which culminated with the Summer of Love), it was this song.
“Ain’t No Mountain High Enough” The word may not be in the title, but this Motown staple is all about love. Written by Ashford & Simpson, it became chart gold for Marvin Gaye and Tammi Terrell before Diana Ross took it to #1.
“Put a Little Love in Your Heart This Jackie DeShannon song couldn’t be more straightforward - Think of your fellow man, lend him a helping hand/Put a little love in your heart.
“Love the One You’re With” If the mark of a good song is the number of artists who’ve covered it, then this Stephen Stills folk/rock jam is one of the greatest pieces ever recorded. Based on a quote from Beatles sideman Billy Preston, it’s been covered by everyone from the Isley Brothers to Aretha Franklin.
Onward and upward—with love.
Andrew J. Youniss
President and CEO, Rocket Software, Inc.