Rocket Software Creates New Brand Design to Emphasize Modernization Across its Portfolio
Rocket Software recently redesigned its logo and website to spotlight the company’s dedication to its new modernization strategy.
“We’ve gone from talking about infrastructure to data and app modernization as we think about being relevant to where customers are,” said Barbara Goose, chief marketing officer, Rocket Software. “We have a branding that’s modern, bold, innovative, and we wanted to find a logo and articulation that would represent that.” The new Rocket logo points to the way forward, Goose explained. It represents bringing different functions internally, all into one.
“We’ve had a strong reception internally,” Goose said. “We held brand workshops to reach our employees. We did testing and went to market globally to test different versions and we received positive feedback from customers who have been responsive as we launched our new website. Several people complimented the website.”