The Movement to Modernized Content Management Software

If you ask business leaders to name their company’s most valuable asset, most will say data. But while businesses recognize the value of data, few have the processes and tools in place to access its full potential. In our most recent Rocket survey, 46% of IT professionals indicate that at least half of their content is “dark data”— meaning it’s processed but never used.

A big reason for the proliferation of dark data is the amount of unstructured data within business operations. Research shows that more than 60% of today’s corporate data is unstructured, and a significant amount of it is in the form of non-traditional “records,” like text and social media messages, audio files, video, and images. These numbers are growing with the continuation of remote work and the continued adoption of collaborative cloud software. Organizations that have not evolved their data management processes to reflect this exponential growth in data are vulnerable to missed opportunities and non-compliance. Therefore, many have accelerated digital transformation efforts to modernize operations and ensure they are reaping their data’s potential value.

In August of 2022, Rocket Software surveyed more than 500 corporate IT and line of business professionals to better...Continue reading