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Customer Case Studies

West Marine, Inc.

Reduces Development Time and Increases Customer Satisfaction
West Marine, Inc., is the world’s largest specialty retailer of recreational boating supplies and accessories. Founded in 1968 in Watsonville, California, the company has grown to include more than 260 retail stores throughout the United States and Puerto Rico. West Marine carries more than 100,000 products, ranging from rope to the latest in marine electronics, technical apparel, and footwear for those who enjoy being out on the water. In addition to its retail stores and Port Supply wholesale divisions, the company serves water lovers in more than 150 countries worldwide through its mail order and online divisions.

For some time, West Marine had been relying on an IBM i System environment for its development activities. When the company implemented its first Java project in 2008, it quickly recognized the need for change management software that would support multiple platforms and could also integrate with the development organization's IBM i environment and IBM Rational Rapid Application Developer for WebSphere software.

  • Easily integrated with developers' preferred environments
  • Reduced development time and increased group productivity
  • Improved the customer experience
  • Software Change Management
  • IT Compliance
Rocket Application Lifecycle Management
These kinds of time savings make our developers that much more efficient, which ultimately provides better service for our customers—something you can’t put a price tag on.
John Fawcett
Assistant Vice President of Development and Computer Operations
West Marine, Inc.