Pernod Ricard Group

Internal Modernization for a New Generation
Industry
Food Distribution
Company
The Pernod Ricard Group is an illustrious name in the wine and spirits industry, with a premium portfolio that includes labels such as Chivas, Absolut, Martell, Ricard, Mumm, and Perrier-Jouet. The group’s thriving global operations consist of 90 subsidiaries across 100 production sites in 80 different countries and employs over 19,000 workers to date. The company is committed to quality standards while meeting the growing demand for its first-class products and relies on its legacy Spirit/1 software to track the distillation, blending processes, and maturation of its differentiated cellars.
Challenge
Pernod Ricard realized that its current server-based technology—used to track and monitor the entire lifecycle of its spirits—was becoming impractical and unsustainable. Today’s IT environment is highly agile and accessible and, with top talent trained on and accustomed to web-based solutions, the company’s legacy infrastructure created a disconnect for prospective IT technicians. Pernod Ricard needed to integrate into its operations a sustainable application that would serve all main production plants or risk losing out on future market share and incoming talent. Pernod Ricard’s top priority was to create a single web- and mobile-based platform for managing its brands. This would eliminate potential skill gaps, allow teams to monitor operations from anywhere and on any device, and enable the company to implement automation and standardized data collection and management processes across all its brands. The result would be a uniform digital experience for its customers that also required minimal training for users. To start, Pernod Ricard conducted a detailed analysis of available software and investigated the benefits of further developing and modernizing internal applications. The company concluded that there were no applications on the market that could provide the adaptability and agility its operations would need for competitive advantages and continued future growth. Pernod Ricard turned its attention to internal applications, most notably those of the company’s Martell brand. Twenty-five years prior, Martell leveraged a tool from Uniface—which was acquired by Rocket in 2021—to build an application for streamlining the data collection and operational management of its spirits’ distillation and natural maturation processes. The software—which had been built piece-by-piece over the years—had become cumbersome and unsustainable for users but it was still performing at a high level. Pernod Ricard knew the only way to obtain the needed flexibility, adaptability, and agility was by modernizing its already powerful internal application. Additionally, the opportunity to develop an unparalleled and unique software would be a selling point for attracting new IT talent. Pernod Ricard aimed to leverage the Martell application into a single-platform scalable solution that would be sustainable for the next 15 to 20 years, all without disrupting current operations. And despite the proposed size and scale of the new solution, the company wanted the application up and running within three years.
Results
  • Coding: Uniface was able to cut 60% of the 1.3 million lines of code needed to allow Pernod Ricard to launch Spirit/1 within 3 years— compared to the 5 years needed from Rocket competitors
  • Time savings: Automated controls added to Martell’s Cognac cask QA saved inspectors two days of work a month on average (10%)
  • Optimized Operations: Revamped ERP reduced evolution and maintenance workloads allowing Pernod Ricard employees to focus on more results-driven tasks
Thanks to the customization and flexibility of the Spirit/1 application, Pernod Ricard is able to provide a more uniformed experience for all of its brands’ customers
Jean-Francois Bernard IT Vice President—Spirit Management Solutions, Pernod Ricard