In the early 2000s, Dover began rolling out new stores and acquired existing tack shops, ultimately expanding their presence to 31 stores in 19 states. Today, more than 50% of the business comes from physical stores while the balance is divided between online catalog orders and call-center purchases. All stores run a heavily customized retail solution (TOPS) that forms the foundation of the order fulfillment system. To appeal to a wide range of customers, Dover Saddlery maintains approximately 30,000 SKUs, primarily apparel and equipment—often with multiple sizes and color choices—in a 65G database. Much of the higher end merchandise is physically located in the stores although Dover also guarantees in-stock items will be delivered to customers within a few days.
To support its rapid growth, Dover required a robust application database platform that could drive its expansion into different geographies. The company also needed a platform that was flexible enough to support its complex inventory and shipping processes across the stores as well as drive online operations.
- Scaled successfully from one retail operation to 31 stores producing $120 M in revenue
- Supported more than 30,000 SKUs and related ordering processes with a small IT staff
- Gained ability to roll out ongoing updates to all stores within hours without impacting production time
- Database Management
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The software just works...it never goes down, and it makes it easy to support the needs of our different stores and businesses without having a big IT team.