Case study

Personalizes the Furniture Buying Experience with Rocket® UniVerse

Rooms to Go transformed its furniture shopping experience using Rocket UniVerse to streamline operations, enhance customer engagement, and launch dynamic promotions. Here’s how Rocket UniVerse enabled this success.

Challenge

Rooms to Go faced evolving customer expectations and operational inefficiencies, including outdated shopping tools and complex inventory management challenges. They needed a solution to improve the customer experience while optimizing operations.

Solution

Using Rocket UniVerse, Rooms to Go implemented a flexible back-end system, enabling tablet-based retail tools, seamless inventory management, and faster execution of promotional campaigns for a modern, efficient shopping experience.

Results

With Rocket UniVerse, Rooms to Go achieved 30% sales growth, 20% improved SKU management efficiency, and faster execution of marketing promotions, solidifying their reputation as an innovator in the furniture industry.

The UniVerse platform is ideal for handling complex data with its ‘table-within-a table’ structure and one of the key reasons why specific promotions can be created and executed quickly.

Clark Godwin VP of Application Development Rooms to Go

Company

Industry: Retail

Rooms to Go is a leading U.S. furniture retailer, committed to offering personalized, seamless shopping experiences through innovation and technology.

Challenge

Rooms to Go needed to modernize its customer experience and inventory management systems while meeting growing expectations for personalization and operational efficiency.

Evolving customer expectations and outdated shopping tools led Rooms to Go to explore solutions that could simplify inventory management and enhance their in-store experience. Managing tens of thousands of SKUs and delivering on modern customer demands became increasingly complex. To address these challenges, they turned to innovative technology to streamline operations and improve customer satisfaction.

 

Solution

Rooms to Go leveraged Rocket UniVerse to streamline operations, including a tablet-based retail app, dynamic inventory management, and real-time promotional tools for a seamless customer experience

With Rocket UniVerse, Rooms to Go introduced a tablet-based app for associates, enabling personalized customer support, dynamic inventory updates, and faster promotional campaign execution. The back-end system allowed for agile operations and improved SKU management. This innovation streamlined the shopping experience, ensuring customers received quick and accurate information. Additionally, it empowered associates to provide tailored recommendations, boosting customer satisfaction and sales efficiency

Results

By implementing Rocket UniVerse, Rooms to Go achieved 30% sales growth, 20% SKU management efficiency, and faster, real-time promotional campaign execution.

Rooms to Go used Rocket UniVerse to transform their operations, enabling sales associates to deliver tailored experiences, simplifying SKU management, and allowing marketing teams to run multiple promotions daily, increasing ROI and customer satisfaction. The platform's scalability has also allowed them to seamlessly handle growing customer demands. By streamlining complex processes, Rooms to Go has set a new standard for efficiency and innovation in the retail furniture industry.

Get Started with Rocket UniVerse

From improving customer satisfaction to streamlining operations, Rocket Software offers solutions to keep your business agile and innovative. Schedule a consultation today and see how we can help you succeed.

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Rocket UniVerse

Fast, flexible, resilient data management and app development.

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