Case study

Driving Efficiency and Cutting Costs With Rocket® Visual COBOL®

Jove Informática

Jove Informática needed to modernize a heritage media intelligence platform to reach new markets and reduce costs. They turned to Rocket Software to bridge the gap and upgrade their user interface without losing decades of business intelligence. Here’s how Rocket® Visual COBOL® provided the solution.

Challenge

An outdated GUI toolkit limited Jove's ability to modernize its media intelligence platform. High maintenance costs and a COBOL skills shortage hindered growth.

Solution

Jove used Rocket Visual COBOL to move to a .NET environment, integrating Windows Forms and ASP.NET. This allowed them to reuse existing code while upgrading the UI with modern tools like the Visual Studio IDE.

Results

The modernization project led to a 20% savings in IT costs by removing third-party tools. Jove also enhanced team agility, reached new markets with a modern interface, and resolved the skills gap.

We really love the Visual Studio IDE and it allows us to develop a much higher quality solution for our clients. We also didn’t have to worry about sourcing specific COBOL development skills anymore. We hired two C# developers who very easily and quickly learned COBOL using the Rocket Visual COBOL for Visual Studio toolset.

Joventino Medeiros Managing Director Jove Informática

Company

Industry: Business Services

Based in Brazil, Jove Informática provides essential media intelligence services to advertising agencies, research institutes, and broadcasters. The company creates digital media tables across television, print, and digital channels, offering detailed advertising coverage and competitive analysis that clients rely on for strategic decision-making.

Challenge

Jove faced rising maintenance costs and an obsolete interface that made it difficult to reach new customers.

Jove's core solution, developed in the 1990s to capture and digitize price lists, was built on over four million lines of code. This platform was critical to the company's success, but its obsolete GUI toolkit made modernization difficult. The high cost of outsourced development and a shortage of COBOL developers hindered Jove's long-term growth and market expansion.

 

Solution

Jove adopted Rocket Visual COBOL to smoothly transition its heritage application to a modern .NET environment.

Jove adopted Rocket Visual COBOL to modernize its interface and preserve its trusted solution. After a successful proof of concept, the team built modern screens and added new features. The built-in .NET framework routines sped up the launch and integrated seamlessly with Windows Forms and ASP.NET. Migrating to the Visual Studio® IDE also helped new developers quickly get up to speed and contribute to the project.

Results

Jove realized a 20% IT cost savings, improved developer efficiency, and successfully attracted new clients.

With Rocket Visual COBOL, Jove modernized its solution by reusing existing code. The new native reporting capabilities in ASP.NET eliminated third-party tools, cutting IT costs by 20%. The intuitive IDE helped the development team respond faster to business requirements. Ultimately, the improved user experience opened new markets, helping Jove achieve a rapid return on investment and setting the stage for future innovation.

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Rocket® Visual COBOL®

Modernize your COBOL applications across distributed, virtual and cloud platforms with the market-leading solution.

 

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