Case study

Power Online Growth and Expansion With Rocket® mvBase® 

Dover Saddlery logo in a circular frame

Dover Saddlery grew from 1 store to 31 locations and $120M revenue while managing 30,000 SKUs and streamlining operations with limited IT resources. Here’s how Rocket mvBase helped. 

Challenge

Growing from a single store to 31 locations, Dover Saddlery needed a scalable system to manage 30,000 SKUs, integrate inventory and order processes, and support rapid expansion with minimal IT staff. 

Solution

Rocket mvBase offered scalable, multi-dimensional database management. It enabled efficient SKU handling, automated inventory tracking, and seamless integration across stores, warehouse, and online channels. 

Results

With Rocket mvBase, Dover Saddlery expanded to 31 locations, streamlined 30,000+ SKUs, automated 85–90% of inventory processes, and scaled operations with minimal IT staffing. 

The software just works...it never goes down, and it makes it easy to support the needs of our different stores and businesses without having a big IT team."

Rich Sueltenfuss IT Director Dover Saddlery

Company

Industry: Retail

Dover Saddlery is a top retailer of equestrian products, offering riding apparel, tack, horse care items, and accessories through stores, online, and catalogs. Focused on quality and service, it supports riders of all levels. 

Challenge

Improving customer experience through enhanced online shopping and personalized recommendations.

Dover Saddlery faced the challenge of ensuring a seamless shopping experience for customers, particularly when selecting equestrian products online. The diversity of products, sizes, and customer needs made it imperative to create a solution that simplifies decision-making for riders of all skill levels. 

 

Solution

Implementing advanced website features and personalized shopping tools for enhanced accessibility and customer satisfaction.

To address this challenge, Dover Saddlery introduced robust online enhancements, including improved navigation, detailed product descriptions, and a guided recommendation system tailored to individual preferences. These solutions focused on making the online shopping experience as professional and helpful as the in-store experience.

Results

Improved customer satisfaction and increased online sales through a more seamless shopping experience.

Following the implementation, customers experienced an easier, more personalized shopping process that resulted in higher satisfaction rates. Dover Saddlery saw a measurable increase in customer retention, improved reviews regarding their online services, and a boost in e-commerce sales. 

Get started with Rocket mvBase

Ready to scale your business with a reliable and flexible solution? Rocket mvBase is here to help. Join industry leaders like Dover Saddlery and see how we can optimize your operations and drive growth. Contact us today to learn more!

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Rocket® mvBase® DBMS

The easy-to-use transactional database.

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