The Next Big Challenge for Tech Leaders: Simplification

When you consider the breadth and depth of technology available in the marketplace today, chances are simplicity is not the first thing that comes to mind. The discourse around modernization has become overcomplicated, but customers—whether on the B2B or B2C front—have come to expect simplicity in how they interact with products and services. In today’s environment of constant disruption and change, they need straightforward, direct solutions and answers to their problems. As a result, tech leaders must invest in simplification, not overcomplication, to be winners in the marketplace.

However, making things simple is no easy feat. It requires a lot of heavy lifting behind the scenes. Consider the public cloud—from AWS to Google to Azure, the work has been done behind the scenes to get servers and storage configured so that when a customer needs a service, it’s as simple as pushing a button.

Operating in the cloud is an experience, not a destination, and making that experience simple is critical. When customers have a convenient, easy experience that includes governance and security, they can approach a new technology or modernization journey without fears about privacy and compliance.

The pandemic assured us that supply chain failure of any kind is extremely dangerous. And we’ve seen recently what can result from failure of technology that’s heavily relied upon. Consider the recent hours-long...Continue reading