Go From Information to Knowledge with GenAI
Business users dedicate too much of their workweek searching for, organizing, analyzing, and acting on endless streams of information to satisfy operational workflows. This is further exacerbated with the exponential growth in data that organizations must capture, store, manage and access to deliver value. To improve efficiency and productivity, organizations lean into content management, packaged and homegrown applications to manage and create information experiences. These applications are foundational to streamlining and automating important business processes, which includes working with many supporting pieces of transactional content: business contracts, account statements, and text in transactions such as work item summaries. And there’s no overlooking supporting business documents like technical manuals and other industry-specific directions and mandates. With the increasing availability of data coupled with the need and dependency to leverage all forms of data to drive insight, organizations are looking for innovative ways to stay ahead.
Generative AI (GenAI) and, more broadly, conversational AI experiences have sparked the imagination of users, software architects, and industry executives. Through GenAI, users benefit from more natural and nuanced interactions that consume fewer resources while producing fresh insights, for both internal and customer-facing business processes. Architects and technology implementors enjoy the simplification of their data processing pipelines with less maintenance and faster innovation cycles. And executives are excited about GenAI for next-generation organizations arriving today, business-creating transformations, and growth rewards from investors and the marketplace. AI is transforming traditional information into differentiating knowledge for greater business and industry impact.
The table below summarizes the stakeholder impacts of integrating GenAI to create information experiences.
Table 1: Traditional vs GenAI Approaches
Stakeholder | Topic | Traditional | GenAI |
Users | Inquiry | Search queries
| Natural language prompt
|
Users | Insights | Results list
| Answers with references
|
Architects / Engineering | Data Processing | Structured indexing
| LLM vectorization
|
Architects / Engineering | Pace of innovation | Mobile & cloud datastores
| Mobile, cloud, and local LLMs
|
Executives | Competitive differentiation | Incremental improvement
| Next-gen transformation
|
Executives | Investment for growth | Limited growth levers
| Multiple times returns
|
This is the first entry in a series that explores the role that GenAI plays in transforming content management. Be on the lookout for our next blog where we’ll explore some of the challenges faced when adopting GenAI.
For more information about Rocket® Content Smart Chat (Smart Chat), Rocket’s GenAI-powered capability that makes the retrieval of critical data and information quick and easy, download the brochure or speak to an expert today.