Expert Sales and Management of Commercial AirTime

The UK is one of the world’s most sophisticated markets for the selling of commercial airtime by television stations. CCA provides television broadcasters a fully managed system, designed to help them maximize revenue from their valuable airtime.

OASIS helps to minimize the costs of sales operations, and provides the utmost in management information with reports running against information that is up to the minute, not copies that are rapidly out of date.

OASIS maximizes revenue from commercial airtime through:

• Comprehensive and timely information to sales management
• Centralized control over the sales process with detailed reporting across the business
• Outstanding usability
• Automation of routine administrative and processing tasks
• Central management of data processing, security, and support

Key features of the OASIS system include:

• Agreement and Campaign Management, including CARIA interface
• Automatic generation of campaigns to meet lay down requirements
• Optimization of revenue through efficiency algorithms
• Full spot manipulation facilities and DDS/Ambassador interface
• Automated Rating Predictions
• Full Copy/Rotation Instruction management, including CARIA interface
• Highly sophisticated reports based on current operational data on Agreements, Campaigns, Audience, Breaks, Programs, Revenue, Forecasts, Sales Administration, and Accounting
• Automatic updating of Audience Actuals from BARB
• Integrated Invoicing System with interface to standard accounting packages
• Automatic feeds from Program Scheduling Systems and into Transmission Systems\Multi-channel facility
• Macro region support
• Reliable, cost-effective, secure computer environment
• Graphical user interface