Dover Saddlery

Powers Online Growth and Expansion
Industry

Retail

Company

Headquartered in Littleton, Massachusetts, Dover Saddlery specializes in equestrian products, outfitting both horse and rider for any level of competition and riding. Dover Saddlery was founded in 1975 by competitive equestrians who had been members of the United States Equestrian Team Foundation’s 3-day event team. Since then, Dover has expanded its retail presence through a combination of new store rollouts and acquisitions in multiple states. Today, the retailer operates a catalog and online business to serve riders across the country.

Challenge

In the early 2000s, Dover began rolling out new stores and acquired existing tack shops, ultimately expanding their presence to 31 stores in 19 states. Today, more than 50% of the business comes from physical stores while the balance is divided between online catalog orders and call-center purchases. All stores run a heavily customized retail solution (TOPS) that forms the foundation of the order fulfillment system. To appeal to a wide range of customers, Dover Saddlery maintains approximately 30,000 SKUs, primarily apparel and equipment—often with multiple sizes and color choices—in a 65G database. Much of the higher end merchandise is physically located in the stores although Dover also guarantees in-stock items will be delivered to customers within a few days.

To support its rapid growth, Dover required a robust application database platform that could drive its expansion into different geographies. The company also needed a platform that was flexible enough to support its complex inventory and shipping processes across the stores as well as drive online operations.

Results

  • Scaled successfully from one retail operation to 31 stores producing $120 M in revenue
  • Supported more than 30,000 SKUs and related ordering processes with a small IT staff
  • Gained ability to roll out ongoing updates to all stores within hours without impacting production time

製品
Applications

  • Database Management

 
The software just works...it never goes down, and it makes it easy to support the needs of our different stores and businesses without having a big IT team.
 
Rich Sueltenfuss
IT Director
Dover Saddlery