Vermont Teddy Bear Co.

Improved Customer Service and Response Time



The Vermont Teddy Bear Company (VTBC) is the largest handcrafter of teddy bear toys in North America. Headquartered in Shelburne, Vermont, VTBC began nearly 30 years ago with a single product called a BearGram®, a customized teddy bear delivered with a personalized greeting card and candy treat. Today, in addition to teddy bears, the company also sells sleepwear and direct-from-grower flowers and plants by phone, catalog, and online across three distinct brands: Vermont Teddy Bear, PajamaGram, and Calyx Flowers.


Faced with dramatic growth, increasing sales volume, and fluctuating seasonal demand, the company needed to update its data management systems to improve customer service.


  • Customized soltions to meet customer needs and reduce call center response time
  • Updated applications without rebuilding the database or writing new code
  • Updated the database without additional costs or downtime


  • Database Management

For speed, performance, and size of a database running on a mid-size, mid-tier system, it performs very well. For example, response time for our call center is fantastic.
Bob Stetzel
Vice President of Information
and Ecommerce Technology
Vermont Teddy Bear Company