PVH Corp.

Leverages Mobile to Deliver a Better Customer Experience
Industry

Retail

Company

PVH Corp., is one of the world’s largest apparel companies. It owns and operates the prestigious Calvin Klein and Tommy Hilfiger brands around the globe. PVH is also the world’s largest shirt and neckwear company, marketing a variety of well-known lines including Van Heusen, ZOD, ARROW, Bass, and G.H. Bass & Co., under their own distinctive brand names.

Challenge

The retail merchandising side of the company built their sales and forecasting applications on IBM i systems. As the business became increasingly focused on real-time numbers and data, PVH leveraged the Rocket® LegaSuite application modernization software to add a desktop graphical user interface. The new interface proved to be more intuitive for employees to use, enhancing productivity from the time of its deployment.

Following that successful implementation, executive management looked for additional efficiency gains by enabling its far-flung field employees to interact with the key sales applications from the mobile device of their choice. Rather than touch the IBM i technology at the core of their business, PVH focused on extending the technology for mobile access.

Results

  • Developed and rapidly deployed mobile browser version of IBM i-based merchandising application
  • Replaced static PDF reports with an end-to-end view of realtime sales data from any device at any time
  • Provided real-time sales data to accelerate informed decision making.

Products
Applications

  • Modernization

 
Adoption of the mobile application spread like wildfire... Managers and executives now have a much easier way to get real-time information in an easy-to-access and intuitive way to enable faster decision making...You look at the app and you can’t tell that it’s from the back-end IBM i system.
 
Jeff Lombardi
Director of Merchandising Systems
PVH